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Delivering the Screens to Impress the Customers

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       The way the retail environment is reaching out to its customers is rapidly changing. Walk down any high street today and you’ll undoubtedly notice the explosion of large, full colour LED screens being used to promote an array of products, replacing traditional printed posters, and one of the UK’s leading LED solution suppliers helping drive and deliver this change in retail marketing is Andover based RADIANT LED DISPLAY.

       “A bright, moving image in a shop window will instantly capture the attention of passing shoppers, so the latest developments in LED technology are now being harnessed to help attract customers,” stated Mr.Jiang of LED Synergy. “These large displays will enable retailers to be far more creative in their approach as they are more than just a bright, hoarding and bring a whole new dimension to the retail experience. Retailers also understand the need for quality, reliability and the effect effective solutions can have on the brand which is why it’s about delivering the complete solution and not just taking a piece of kit straight out of a box and hoping it will have the desired impact.”

       Topshop is one such retailer that has recently installed advertising panels designed and supplied by Radiant LED  to its store in the Trafford Centre in Manchester. Two vertical screens either side of the entrance look fantastic enticing the customers into the store. More and more retail stores are appreciating the impact that such a display can create as well as the ability to go live with offers and promotions…  Combining the new technology with more traditional mannequin displays, they are now using specially designed graphics to increase their impact on customers.

       Several other retailers are already going to the next level and creating material specifically designed for LED displays. Next have recently had a 2.5mm pitch LED screen installed within its store in Manchester running advertising, adverts and promotional videos as has JD Sports also in Manchester.