Flexible displays offer several advantages, including up to 60% lighter weight than traditional LED screens, with a consumption of 30% less energy. Their modular design reduces maintenance time by 40%, and they can be easily transported and installed, saving up to 50% in transportation costs. These displays also provide excellent durability, withstanding extreme weather conditions.
Flexible Design
Current technology allows flexible screens to bend with a radius of 2 millimeters. A major international airport has installed a 120-square-meter circular flexible screen advertisement that perfectly fits the airport’s round atrium wall. The weight of flexible screens is about 60% lighter than traditional LED screens. The weight of flexible screens is only 8 kilograms per square meter, while traditional LED screens usually weigh 30 kilograms. During an outdoor advertising renovation in an urban commercial plaza, a 500-square-meter large flexible screen replaced traditional LED screens. The additional reinforcement cost for the building was reduced by about 350,000 yuan, and installation time was shortened by 50%.
The modular design of flexible screens reduces maintenance time by an average of 40%. In a shopping mall, a 300-square-meter flexible screen completed module replacement in just 2 hours, while traditional screens took 8 hours for similar repairs. A high-end brand installed a 100-square-meter curved screen in its flagship store, attracting more than 30% of new foot traffic, and increasing monthly sales by 12%.
Transparent flexible screens have a light transmittance rate of up to 90%. A luxury brand installed a 30-square-meter transparent flexible screen in the window of its flagship store, which led to an 18% increase in customer traffic and a 20% improvement in potential customer inquiries. A 200-square-meter flexible advertising screen installed by the sea withstood a typhoon with wind speeds reaching 45 meters per second, remaining intact, while traditional screens had a damage rate of 70% under the same conditions.
The energy consumption of flexible screens is about 30% lower than that of traditional screens. The power consumption of flexible screens is about 120 watts per square meter, while traditional LED screens are 180 watts. A 300-square-meter outdoor advertising screen can save approximately 43,200 kWh of electricity per year, reducing operational costs by more than 34,500 yuan per year based on an electricity price of 0.8 yuan per kWh. A 200-square-meter flexible screen can be rolled up into a tube with a diameter of only 1.5 meters for transportation, requiring only one truck, while traditional screens usually need three trucks. The transportation cost of 2,000 square meters of flexible screens for an international exhibition was reduced by about 50%, and transportation time was also shortened by 30%.
Lightweight and Convenient
In 2023, the global market size for outdoor and indoor advertising flexible screens reached 6.8 billion USD, and it is expected to grow to 11 billion USD by 2026, with an average annual growth rate of 17.8%. The weight of flexible screens is only 8 kilograms per square meter, while the average weight of traditional screens is 30 kilograms. A landmark building in a city replaced 350 square meters of flexible screens, reducing the overall installation time by 60%, from 15 days to just 6 days, with installation costs reduced by approximately 1.2 million yuan. A well-known international shopping mall installed 200 square meters of curved flexible screens, which can bend to a radius as small as 2 millimeters, and the installation process reduced the time by 40%.
Flexible screens can withstand external forces up to 15 kilograms, and their seismic performance has improved by 30%. A coastal city encountered a typhoon with wind speeds reaching 40 meters per second, and a 120-square-meter flexible advertising screen remained intact, while nearby traditional LED screens had a damage rate of 70%. A 300-square-meter flexible screen consumes 1,800 watts per hour, while a traditional LED screen of the same size consumes 3,000 watts. Flexible screens save advertisers more than 120,000 yuan annually in electricity costs. Transparent flexible screens have a light transmittance rate of up to 90%. In a high-end car exhibition, a transparent flexible screen displaying dynamic car ads attracted 30% more viewers and increased potential customer inquiries by 15%.
The installation cost of each large flexible screen is 20% to 30% lower than traditional screens. An international retail chain installed 10,000 square meters of flexible screens, reducing overall installation costs by 50 million yuan. When screens malfunction, the maintenance time of flexible screens has been reduced from 48 hours to 12 hours.
An electronics brand used a 360-degree curved flexible screen to showcase products at a launch event, achieving a frame rate of 60 frames per second, attracting over 300 attendees to take photos and interact. Flexible screens are only one-third the size of traditional screens; a 300-square-meter flexible screen, when rolled up, requires only one truck for transport, whereas a traditional screen of the same size requires three trucks. A fast-moving consumer goods brand used a mobile flexible screen advertising vehicle with a screen area of 50 square meters. The whole vehicle was 40% lighter than traditional LED screen advertising vehicles. This flexible advertising form attracted over 10,000 pedestrians daily, increasing brand exposure by 27%.
Impact Resistance
The impact resistance of flexible screens has increased by 30%, and they can withstand up to 10 kilograms of direct pressure, while traditional screens are more prone to cracks or damage under the same conditions. In 2023, a city installed a 200-square-meter large flexible advertising screen, which remained intact after withstanding winds over 40 meters per second from a typhoon. In contrast, more than 60% of the same-sized traditional LED screens were damaged due to wind pressure or flying debris, resulting in repair costs of 700,000 yuan. A flexible screen that was dropped repeatedly from a height of 2 meters 1,000 times maintained 99% of its display functionality, while a regular LED screen could only retain about 50% of its functionality in the same test.
A high-end shopping center installed a 150-square-meter flexible advertising screen, which was accidentally struck with an 8-kilogram impact. The screen only experienced a 0.01-millimeter elastic deformation, while traditional screens would typically crack or even be completely damaged under similar circumstances. An outdoor advertising company installed a 120-square-meter flexible screen in a desert region, and after 72 hours of continuous sandstorm impact, the screen still maintained a clear display, while the clarity of traditional screens declined by about 40%.
Flexible screens can withstand impacts in temperatures ranging from -20°C to 50°C without significant degradation in performance. Flexible screens continued to function properly after multiple collisions with skiing equipment in extremely cold environments, whereas traditional screens experienced a 30% failure rate. The average maintenance cost for a 300-square-meter flexible advertising screen is 500 yuan per square meter, while traditional screens cost 1,200 yuan per square meter. A large shopping mall saved nearly 600,000 yuan in maintenance costs over five years with flexible screens.
A luxury brand installed a 20-square-meter transparent flexible screen in the window of its flagship store. The screen remained undamaged despite accidental collisions by customers, and the store’s foot traffic increased by 20%. Most flexible screens use a polyimide substrate with a tensile strength of 350 megapascals, which is 10 times stronger than the traditional glass substrate.
Excellent Display Quality
In 2023, the global flexible screen advertising market reached 7.8 billion USD, with large screens accounting for nearly 65% of the market share. The resolution of flexible screens is typically up to 4K or even 8K, with a pixel density of more than 500 pixels per inch. A 150-square-meter flexible screen installed in a shopping center has a resolution of 7680×4320, and the color coverage reaches 99% of the DCI-P3 standard. Vivid colors and smooth dynamic effects attracted nearly 40% of viewers to stay for over 10 minutes, increasing sales in the store by 15%. A luxury brand installed a 20-square-meter flexible screen in its flagship store, using HDR10+ technology, with a peak brightness of 1,500 nits. Customer satisfaction with the advertising display increased by 25%.
The reflection rate of flexible screens is as low as 1.5%, far lower than the 6% of traditional LED screens. A 300-square-meter flexible screen in a commercial plaza, exposed to sunlight with an intensity of 100,000 lux, had an average viewing distance of 50 meters. Some flexible screens have a contrast ratio of up to 1,000,000:1, while traditional LED screens typically have a ratio of 5,000:1. At an outdoor music festival, the flexible screen behind the stage was viewed by over 100,000 people, and the overall event experience rating from attendees increased by 20%.
The refresh rate of flexible screens can reach up to 240Hz, while traditional screens typically offer 60Hz. At an electronics brand’s product launch, a 100-square-meter flexible screen was used for real-time dynamic product demonstrations, and more than 30% of the audience was attracted by the dynamic display. The viewing angle of flexible screens typically reaches 178 degrees. A 250-square-meter flexible screen installed at an exhibition center increased the attendee interaction rate by 22%. Transparent flexible screens usually have a light transmittance rate of 85% to 95%. A car showroom used a flexible screen with a 90% light transmittance rate to display dynamic ads, and customer satisfaction with the showroom’s ads increased by 18%, while the number of potential car buyers’ inquiries grew by 15%.
The display life of flexible screens can reach 100,000 hours, which is 1.5 times that of ordinary LED screens. In an outdoor advertising project, a 400-square-meter flexible screen’s brightness dropped less than 5% after running for six months, far lower than the 15% drop in traditional screens. A 300-square-meter flexible screen consumes 1,800 watts per hour, which is about 25% less than the same-sized traditional LED screen. A large shopping mall saves about 50,000 yuan in electricity costs every year through the energy-saving characteristics of flexible screens, while reducing carbon emissions by nearly 20 tons.
Energy Efficiency
Compared to traditional LED screens, flexible screens consume 25% to 30% less energy on average. A 300-square-meter flexible advertising screen consumes 1,800 watts per hour, while the same-sized traditional LED screen consumes 2,400 watts. This energy-saving design can save advertisers more than 100,000 yuan in electricity costs annually, while reducing carbon emissions by about 40 tons. An outdoor advertising board using OLED flexible screens consumes only 14.4 kWh over 8 hours of operation, 5 kWh less than traditional LED screens. An indoor advertising screen at a subway station in a city operates at a brightness of 700 nits during the day and only 400 nits at night. This adjustment reduces the average daily power consumption of the screen by 20%.
A large shopping center installed a 500-square-meter flexible screen, and after 6 months of operation, its temperature remained below 45°C on average, while traditional screens typically exceed 55°C. During an environmental awareness campaign, an advertising company used a 200-square-meter flexible screen for 12 hours a day over 30 days, saving 1,800 kWh of electricity and reducing carbon emissions by nearly 15 tons, which is equivalent to planting about 750 trees.
An international airport’s terminal installed a 300-square-meter flexible screen, and during daylight hours, with ample natural light, the screen brightness was only 70% of its original brightness. At night, the brightness dropped further to 50%. This dynamic adjustment feature reduced the screen’s annual energy consumption by about 18%, saving the airport nearly 500,000 yuan in electricity costs.
A 400-square-meter flexible screen in a coastal city, under strong ultraviolet exposure, experienced only a 3% increase in energy consumption, while traditional screens saw a 15% increase in energy consumption. A shopping mall’s flexible screen underwent three module replacements after one year of operation, with each repair taking only 2 hours, and the total energy consumption for repairs did not exceed 10 kWh, cutting maintenance costs by 50%. During an international sporting event, the main venue installed a 1,000-square-meter flexible screen. The total energy consumption for 16 hours of operation was 28.8 kWh, while traditional screens consumed 48 kWh under the same conditions.
Enhanced Interactivity
In 2023, the market share of flexible screens in interactive advertising reached 45%, an increase of 15 percentage points compared to 2020, with the interaction rate improving by 28%. A 300-square-meter flexible screen installed in a city square allowed viewers to interact with the brand through touch. During the event, over 15,000 people interacted with the screen, leading to a 40% increase in ad click-through rates and a 25% increase in brand exposure.
In a high-end mall, a 100-square-meter curved flexible screen increased the average time each viewer spent from 10 seconds to 35 seconds, and the mall’s daily foot traffic increased by 18%. At an international car show, a brand installed a transparent flexible screen. During the three-day exhibition, more than 60% of attendees interacted with the screen, and the brand received over 2,000 user feedback responses.
At an outdoor advertising project in a tourist area, a 150-square-meter flexible screen was installed. In just one month, the interactive content was shared more than 100,000 times, and visitor numbers to the area increased by 12%. A landmark building installed a 500-square-meter flexible screen on its curved wall, and the event attracted more than 50,000 participants.
A high-end shopping mall installed a flexible screen where 70% of participants said the interactive mode left a deeper impression on the brand, and the mall’s sales increased by 15%. A fast-moving consumer goods brand used a flexible screen for dynamic demonstrations at a product launch, attracting about 80% of the audience to participate. Brand exposure increased by 30%, and sales of new products grew by 20%. A large children’s education institution installed a flexible screen in a mall, and within two weeks, over 12,000 families interacted with the screen, leading to a 22% increase in course registrations. Compared to traditional one-way display screens, flexible screens generated three times the amount of customer feedback and reduced paper advertising costs by 30%. In an outdoor advertising project, the brand collected nearly 100,000 pieces of user behavior data through the flexible screen.
Optimized Space Utilization
Flexible screens have a thickness of only 0.2 to 0.5 millimeters, about 75% thinner than traditional LED screens. A 300-square-meter flexible screen installed in a commercial plaza reduced the occupied space by 40%. A 200-square-meter flexible screen installed on a curved wall in a shopping mall saved about 30% of installation space, attracting 25% more foot traffic.
In a brand promotion event, an advertising vehicle was equipped with a 50-square-meter flexible screen. The screen could be rolled into a tube with a diameter of 0.5 meters for transportation, saving 70% of loading space. During the event, the vehicle covered more than 8 core areas daily, increasing brand exposure by 15%.
A high-end shopping mall installed a 30-square-meter transparent flexible screen in its window, with a light transmittance rate of 90%. Compared to traditional opaque screens, this design improved the overall utilization rate of the window by about 50%, and the mall’s product sales increased by 12%. An airport installed a 500-square-meter circular flexible screen, saving 1,000 square meters of advertising installation area, and increasing annual rental income by 3 million yuan.
At an international exhibition, a 120-square-meter flexible screen was divided into six separate modules, and the modular design increased the utilization of the exhibition area by 25%, while installation time was shortened by 30%, attracting 20% more attendees. On the outer wall of a historical building in a city, a 200-square-meter flexible screen was installed, weighing only 1,600 kilograms, which is about 50% lighter than a traditional LED screen of the same size, saving about 800,000 yuan.
A cosmetics brand installed a curved flexible screen in a 10-square-meter small exhibition booth, saving about 30% of the display space, leading to an 18% increase in sales during the event. A subway station installed a 150-square-meter vertical flexible screen, with a thickness of only 0.3 millimeters. Compared to the traditional thickness of 1 centimeter for LED screens, this design saved 500 millimeters of wall depth, increasing the station’s passage area by 8%.
