Increased Visibility
LED advertising screens are usually much brighter, running at 5,000 to 10,000 nits of brightness, whereas most LCD screens run from 200-700 nits. A display such as the ones in New York Times Square had a viewership of 80,000 people passing every hour in 2023, whereas conventional billboards reduced visibility by 35% under similar conditions.
Dynamic ads have an average viewing time that is 47% higher compared to static ones. During the Dubai Shopping Festival, for instance, LED screens running ads on a loop every 30 seconds broadcast over 300 times a day and caught the attention of more than 200,000 shoppers per day. Comparatively, lightbox ads placed in the same area only retain a view rate of approximately 10%.
It means the LED advertising screens can realize color saturation to 95% of the NTSC standard, while a traditional screen has only 70%. An LED screen was installed on an exterior wall of an electronics mall in Seoul, showing ultra-high-definition videos to promote products. Red, blue, and yellow-aimed at raising the memory of audiences by at least 40%.
The LED advertising screen lifespan can reach up to 100,000 hours, five times that of an LCD screen. An LED screen in London ran for eight continuous years, running 16 hours a day and still had a very good display. While running, it generated over 100 million impressions, at a cost per exposure of under $0.001, hence very cost-effective.
Generally, the LED display has an IP65 rating that means it may work normally when it is under rainy and dusty conditions. As an example, an LED advertising display in Chongqing Hongya Cave scenic area made clear content display in 70 percent humidity, and attracted around 15 million visitors every year.
Results showed from the market survey that merchants spend, on average, $5,000 per month to advertise on an LED display that can attract as high as a $20,000 sales growth-actually achieving an almost 300% return.
A 60-square-meter screen consumes an average of 300 watts, whereas traditional light sources may exceed 1,000 watts. In a 2022 energy efficiency assessment in Paris, the overall power consumption of a commercial street decreased by about 40% after adopting LED screens, saving nearly $200,000 annually in electricity costs.
In a brand event held in Tokyo’s Shibuya district, an 8K LED screen showed advertisements at a resolution as high as 7680×4320. The viewer satisfaction reached 92%, greatly improving the visual shock compared with traditional advertising mediums.
A fast-food brand in Los Angeles used an interactive LED screen to display real-time user social media content and comments; it attracted more than 5,000 participants and added 20,000 new followers to its social media accounts.
In Hong Kong’s Causeway Bay, one retailer updated ad content hourly with the aid of wireless technology, which increased the number of ad views every day by approximately 20%.
Versatility in Content Display
The exhibitionists took to the Shanghai International Exhibition, showcasing running video advertisements, as well as static promotional images on a 100-square-meter LED screen that attracted more than 150,000 visitors.
In contrast to traditional ads, which take a production cycle of 2-3 days, contents can be changed in several minutes on an LED screen. To illustrate this, it is sufficient to mention that just one retail shop changed three different advertisement contents within an hour-that for morning, afternoon, and evening peak periods-which increased by up to 15% per day.
At a product launch event in Tokyo’s Ginza district, an 8K LED screen showed high-definition close-ups with a resolution of 7680×4320 pixels, increasing audience appreciation of product details by almost 40%.
During the 2024 UEFA European Football Championship, stadium LED screens showed multi-brand content in 5-second intervals without losing real-time match data and attracted more than 50 million viewers. According to a survey, the multilingual display function of LED advertising screens increased the acceptance rate of advertisements by more than 30%.
It is a ring-shaped LED screen that covers the whole atrium of a Dubai shopping mall, attracting over 200,000 viewers every day with its novelty design and raising ad recall rates by 50% compared to traditional flat displays.
During a brand event in London, the interactive LED screen adopted sensors to detect passersby’s movements and changed display content in real time. More than 10,000 participants joined this event, and more than 5 million social media exposures were generated.
In Hong Kong’s commercial district, an LED advertisement screen displayed advertising content and current road conditions in real time; it increased average watch time by 12 seconds for every viewer.
Energy Efficiency
A 100-square-meter LED screen consumes an average of 300 watts, while an LCD screen requires about 1,000 watts. An LED screen running 24 hours a day can save about 16.8 kilowatt-hours of electricity, reducing annual electricity costs by over $6,000.
The luminous efficiency of one LED light is usually higher than 130 lm/W, while that of traditional light sources does not exceed 40-60 lm/W. In Singapore, a commercial center replaced 20 traditional billboards with LED screens and reduced the overall energy consumption by 42%, saving more than 200,000 SGD every year.
The working life of a standard LED bulb is 100,000 hours, five times longer than that of traditional light sources. An LED advertising screen in London performed excellently in display after eight years of continuous use, which reduces replacement costs and offers better long-term energy efficiency.
In a commercial plaza in Tokyo, LED screen smart adjustment technology helped save about 30% of the electricity consumption, reducing annual carbon dioxide emissions by 50 tons. At an airport in Los Angeles, LED advertising screens with directional lighting technology reduced power consumption by 25% within a year.
According to the International Energy Agency, in 2023, LED screens took up 75% of the market in the global advertising industry, saving about 1 billion kilowatt-hours of electricity every year and reducing carbon dioxide emissions by about 5 million tons.
Under the extremely hot weather in Dubai, low heating generation by the LED screen contributed 15% less to operating costs in local advertisement activities by saving over $500,000 each year in electric consumption. Furthermore, the screen also had low temperature start-ups which allowed operations normally in extreme low temperature at -30° C environments without power increases.
One LED advertising screen in the commercial area in Guangzhou updated its content three times a day, and each update only took seconds. This is compared to traditional billboards, which required hours or even days of operation.
A 50-square-meter LED screen used in a pilot project in Sydney was powered by solar energy and saved about 18 megawatt-hours of electricity per year, thus reducing carbon dioxide emissions by approximately 9 tons.
Flexible Message Updates
LED screens can have immediate update access through digital platforms. For example, an LED advertising screen in Central, Hong Kong, updated the content up to six times a day, compared to once a week for traditional billboards.
A change in weather during a music festival held in London in 2023 necessitated quick changes in schedules. The organizers changed the event schedule on LED screens within 15 minutes, and well over 95% of attendees received the information in no time.
In the U.S., the distributed LED screen system of McDonald’s is able to push new promotional information to over 2,000 screens in the country simultaneously within less than 30 minutes, saving 90% labor and time costs. Dynamic content updates increased the daily revenue of a Tokyo coffee chain by 18% accordingly.
In Times Square, New York, users posted their content on the LED screen by tagging #MyBrand, garnering over 100,000 participants in a couple of days, with a total increase in brand exposure on social media platforms by as much as 40%. At Charles de Gaulle Airport in Paris, a multilingual LED displayed its languages of display every 10 minutes, increasing the readability of ads by about 25%.
In Seoul’s commercial district, LED screens integrated weather information to automatically refresh climate-related advertisements, increasing advertisement viewership by 35% and boosting sales for merchants by 20%. An LED screen in a Guangzhou shopping center was able to show four different advertisements simultaneously, updating in real time to increase daily viewership by 20%.
Business Promotion Tool
LED screen in the year 2023, showed that 85% of the people passing by notice the content on an LED screen, while traditional billboards have an attention rate of 50%.
A fast-food chain in 300 of its stores mounted LED screens to run special, timely promotions and sales increased 25% within two weeks. A cosmetics brand placed an ad targeted to separate demographics on a different LED screen in Tokyo’s Ginza District: switching automatically according to the time of day-the results showed an ad view increase by 30%.
Although the price for a single 50-square meter LED screen reaches about $300,000, its high efficiency and low maintenance costs will pay for themselves over time. In fact, statistics indicate that operating costs for LED screens are about 40% lower than traditional billboards over five years.
For a car brand, an interactive LED screen was installed in a Dubai shopping center, attracting over 100,000 participants within two weeks and increasing online searches of the brand by 45%.
During the 2024 big shopping festival, one retailer used LED screens to promote real-time update information on discount-related offers. More than 200,000 shoppers joined in, while single-day sales revenue increased up to 60%. A small café in Singapore rents a screen in the central city area, emphasizes its signature beverages, and succeeds in increasing footfall by 20% and daily revenues up to 15% within one week.
One international airline company played promotional videos on LED screens in three languages: English, French, and Chinese, at the airports. As a result, there was a 25% increase in ad acceptance. A curved LED screen near the Eiffel Tower in Paris showed the history and stories of products of a certain luxury brand. Over 5 million viewers were recorded within two months.
Attract More Attention
It is also proved that dynamic content is viewed 47% longer compared to static content. For example, there is an 80% pedestrian viewing rate with an LED advertising screen in downtown Los Angeles for its dynamic 30-second brand ad, while 45% is that of static billboards.
The color saturation of LED display screens is more than 95%, and they show rich and enhanced color presentation. With an outdoor screen in Tokyo’s Shibuya district, one fashion brand used the screen to show new products with brilliant colors and dynamic transitions; it is said that in two weeks, over 1 million people viewed it.
One brand, in Times Square, New York, designed an interactive LED display that drew in over 50,000 participants and increased social media engagement by 35%. In-stadium LED screens during the 2023 FIFA World Cup displayed real-time scores, player statistics, and sponsor ads that raised brand exposure by more than 40%.
In an international marathon held in Hong Kong, LED screens installed along the route remained clearly visible even in bright light and used dynamic animations to drive runners and onlookers, catching the attention of over 500,000 viewers. A wave-shaped LED screen displaying flowing ad content attracted over 300,000 visitors daily in a Dubai commercial center, with a conversion rate 25% higher than traditional flat screens.
In a commercial plaza, Guangzhou, an LED screen was divided into multiple zones displaying fashion brands, dining discounts, and travel recommendations. It attracted various audiences and increased viewership by 40% compared to the single content displayed on the screen. An LED screen in a high-end shopping area in Melbourne played customized ads targeting customers entering into the stores of luxury brands and increased ad views by 50%.
Enhance Brand Exposure
An outdoor LED advertising screen, with an area of 100 square meters, can attract more than 500,000 potential viewers daily; in busy places, like New York Times Square, it could be over 1 million every day. Traditional static billboards reach half as many viewers per day.
One car brand in Tokyo’s Ginza district advertised a 30-second promotional video on an LED screen for two weeks, enhancing the brand awareness by 25% and related model searches by 35%. A smartphone brand showed synchronous new product video on 20 LED screens distributed on different streets in the Tianhe commercial zone of Guangzhou and increased visibility by 30% in only a week.
In Central, Hong Kong, an LED screen played advertisements 24 hours daily, attracting more than 1.5 million passersby every day and increasing brand exposure opportunities by almost 50%. During a fashion brand launch event in London, passersby uploaded selfies to an LED screen, attracting more than 20,000 participants and over 1 million brand mentions on social media.
A luxury brand used high-definition close-ups of their products on an 8K resolution LED screen on the Champs-Élysées in Paris, increasing audience engagement by 40%. An e-commerce platform updated its discounts hourly on LED screens during the 2023 Singles’ Day shopping festival and reached more than 30 million ad impressions within two weeks.
One international airline company unified brand content on LED screens in different airports around the world. Because of this cross-cultural communication, it was able to increase ad acceptance rates by 20%. A cosmetics brand at a Dubai shopping center showed product videos on a 3D curved LED screen, attracting more than 100,000 daily visitors and drawing high attention to the brand in a short period of time.
